Websites for
Hotels, Restaurants
and
Wine Farms
We build bespoke websites for the hospitality industry, bringing brand, user journey, search, bookings and tracking together in one connected experience.
tailor-made
Websites
- Full Website Design
- Optimised for Desktop & Mobile
- Copywriting
- Website Transfers
- Website Hosting
- Website Maintenance
- results-focussed
A good hospitality website needs to do more than look good. It needs to be easy to use, easy to find, connected to the systems behind your business, and built to guide more guests towards booking direct.
Tailor-made websites
Bespoke design
No templates. We design around your brand, your property and the experience you want guests to have, so your website feels recognisably yours.
Copywriting
We write the website copy for you, turning what you offer into clear, useful information that helps guests understand your property and gives them a reason to choose it.
Built for every screen
Your website is designed for desktop, tablet and mobile from the beginning, so the experience remains clear and easy to use no matter how a guest finds you.
Guest journey & UX
We plan the structure of the website around how guests actually browse, compare and make decisions. Pages, menus and calls to action are organised so people can find what they need without having to work for it.
Booking & integrations
We connect your website to the systems your business relies on, including booking engines, PMS platforms, enquiry forms, newsletters, CRM systems and other third-party tools.
The aim is simple: fewer unnecessary steps between discovering you and booking with you.
Search & AI visibility
We structure and build your website so search engines can understand it clearly, while also considering the growing ways travellers use AI tools to research where to stay, eat and visit.
Tracking and conversion
We set up meaningful website tracking so you can see more than visitor numbers.
We look at the actions that matter, from enquiries and booking clicks to where guests leave the website, giving you better information to make marketing decisions.
Hosting
Already have a website, domain, hosting or email setup?
We can manage the move to your new website, taking care of the technical details and helping protect the systems and search visibility you already have in place.
Hosting, security & ongoing care
A website still needs looking after once it is live.
We can manage your hosting, security, updates, backups and ongoing website maintenance, so you have one team responsible for keeping everything running properly.
Websites we have built for hospitality.
You get Outstanding Website Design
- A user journey to guide visitors to take action
- Custom website that reflects your hotel's unique brand
- Email database integration for sign-ups and email growth
- A website that addresses and converts guest apprehension
- User-friendly navigation for easy booking and information access
- Mobile-responsive design for a seamless experience on any device
- Search engine optimisation (SEO) to improve online visibility and drive traffic
- Integration with your property management system (PMS) for instant booking sync
Benefits of Having Your Own Website
- You can drive direct bookings, reducing the need for (and commissions of) OTAs
- You can showcase your unique personality, which ensures you stand out from the competition
- You can track and analyse website traffic to make informed decisions that help optimise your marketing strategies
- You can ensure information about your property and amenities is accurate, so guests make more informed booking decisions
- You can add value with special promotions and packages offered exclusively to guests who book directly through your website
Website design for hospitality
We study how guests decide, then build the website around that.
Most hospitality websites are organised the way the business is organised. Rooms in one place, the restaurant in another, a contact form at the end. Guests do not decide in that order.
We learn how yours actually choose, then build the site to answer their questions in the order they ask them. The result is a site that earns more confirmed bookings from the traffic you already have, rather than one that simply looks better than the last one.
Our approach
We get inside the business before we design a single page.
Before any layout, we sit with how the property actually runs. Which room types sell and which ones sit empty. How the rate structure moves across seasons, and what changes on a long weekend. Which policies cause the most back and forth: pets, children, check-in times, cancellation.
Then we spend time with the people who answer the phone. Your reservations team already knows what guests are unsure about, because they answer the same six questions every week. That knowledge is the most valuable content on the site, and it is almost always missing from it.
Once we have it, we organise it around the guest rather than around the org chart, so each question is answered at the moment it comes up. That is the difference between a website that describes your property and one that moves someone towards booking it.
- Room and suite types, and what genuinely separates them
- Rate structure, seasons, minimum stays and packages
- The policies guests question most often
- The questions your reservations team answers every week
- Where enquiries come from now, and where they stall
- What guests say in reviews, in their own words
What goes into the website
Four areas, handled as one job.
A website only works when these move together. We build all four, and we keep them connected long after launch.
Strategy and user journeys
Sitemap, page hierarchy and the route a guest takes from first click to booking. We map where each kind of guest arrives, what they need to know before they will commit, and what comes off the site because it slows them down.
Content and design
Copy, photography and layout built from your property rather than a template. Room pages that answer real questions. Editorial pacing, so the site reads as calm and considered as the stay itself.
Booking journey and technology
The connection between the website, your booking engine, PMS and channel manager. Rates, availability and policies that match what your team sees, so nobody reaches the payment step surprised.
Search and measurement
Technical SEO, structured data, page speed and analytics set up to report on bookings rather than traffic. You should be able to see which pages earn revenue, and which ones only collect visits.
The booking journey
Most direct bookings are lost between the website and the booking engine.
A guest reads, decides, clicks Book, and lands somewhere that looks like a different company. Dates reset. The rate on screen is not the rate they were reading about, and the cancellation policy is worded differently again. That gap is where direct revenue leaks away, and it almost never shows up in a traffic report.
We work in that gap. We know how the engines behave, what each one can be styled to do and what it cannot, and where the hand-off tends to break. Dates and room selection carry through. Rates and policies match on both sides. The whole route gets tested on a real phone before launch, not after.
Nothing between deciding and confirming should make a guest stop and think.
- NightsBridge
- Profitroom
- Semper
- Other booking engines and channel managers
- Dates and room selection carry through
- Rates and packages match on both sides
- Policies read the same in both places
- The full route works on a phone
- Every step is tracked, so you can see where people stop
Search is changing
People still search. They just do not always click.
A growing share of travel searches now end in an answer rather than a list of links. AI overviews in Google, ChatGPT, and the assistants built into phones read your website, summarise it, and hand the traveller a short reply. If your site is thin, contradictory, or has its detail locked inside images, you are left out of that answer and nothing in your rankings tells you it happened.
The work has shifted. It matters less that you have chased the right keyword and more that you are the clearest and most consistent source of truth about your own property, written in text a machine can actually read: rates, policies, room detail, location, and the questions guests really ask. Traditional search rewards the same thing, so this is one job rather than two.
The wider picture
Your website sits inside your wider marketing.
A website converts what reaches it, and what reaches it comes from everywhere else you show up. Each of those channels needs the site to be right before the spend behind it can pay off. We run them alongside the build, or we build the site so that whoever runs the rest has something solid to point at.
How a project works
Six stages, roughly twelve weeks.
The timeline moves with how quickly content and photography come together. We tell you which stage we are in, and what we need from you next.
Discovery
We learn the property, the guest, the rates and the season, with you and with whoever answers the phone.
Structure
Sitemap, page hierarchy and the booking route, agreed and signed off before anything is designed.
Content and design
Copy and layout page by page, with photography planned or shot where it is needed.
Build and connect
The site is built, then wired to the booking engine, the PMS, analytics and your email platform.
Launch
Redirects, speed, indexing, and a full test of the booking route on real devices before it goes live.
Measure
We watch the first weeks closely and change what the numbers tell us to change.
Working with us
The people who think about it are the people who build it.
The strategist stays on the job
You are not handed to someone junior once the pitch is over. The people who work out the strategy are the ones writing the pages and wiring the booking route, right through to launch.
We explain things plainly
No jargon used as a shield. When we recommend something you will know why, what it costs, and what happens if you leave it. Ask again at any point and we will answer in plain language.
The work carries on after launch
Launch day is the start of the useful part. We keep watching how guests move through the site and keep adjusting, because the first version is never the best one.
Next step
Tell us about your property.
Send us the site you have now and where you think it is losing people. We will look at it properly and come back with what we would change and why.
We’re here because
You put care into everyguest experience. Your website should do it justice.
Long before someone walks through your door, they have already met you online.
Your website should give them a real sense of what to expect, answer the questions that matter, and make choosing you feel easy.
